This is the first in a line of articles about marketing your real estate internet web site. Some of the things that I will say during this series will most definitely be regarded as controversial by many SEO pundits, but I am talking about marketing your web site, not just optimizing it for the search engines. The key difference here is that the aim is to bring you good qualified traffic from many interested parties not just from the search engines.

So here we go, as I have said above the whole aim of any web site is to get good quality traffic from as many sources as possible, now this of course depends  how you market the rest of your business, our you a real estate agent looking fro both traffic from the search engines and also from local people remembering your web site because they saw it on your vehicle, at your agency or in the newspaper, or are you a purely online business that is trying to generate leads purely from the search engines.

If you are purely on line I agree with many of the pundits who would say that it is good to have some of your keyword(s) in your domain, however if you are, as probably 95% of real estate agencies are, working from an office with local people go for a domain that is easy to remember because it has your business name in it, or go for something that people won’t forget and make it a household name in your area. Does Google or Yahoo have anything to do with search engine, you bet they do, but does their domain name, well yes because they made it a household name.

So to sum up go for a domain name that people will remember, repeat qualified traffic is way better than people that may visit your site once and never return. Make it something that people will tell their friends, and if you don‘t believe me, I can give you 100’s of first page listings in the 3 major search engines, where the domain name has nothing to do with the keywords that they are found for that still brings them good quality traffic, but still is memorable by each and every visitor they receive.

Rob Parker is a real estate internet marketing specialist with Leaf Tech Web Inc. and has helped 100’s of real estate web site owners successfully market their web sites, both on and off line.