Recently we have had many discussions with real estate agents about their web sites and conversion rates from their traffic. Many agents seem to get a lot of hits and no conversions, others not so many hits but a much higher conversion rate. This appeared to be strange as many of the sites were using a templated setup that we have worked with in the search engines.

So as a real estate internet marketing company we started to look in more detail at what was going on with these sites. The property searches were laid out the same, same navigation, articles and information (Albeit duplicate content) etc.

Then we noticed a key thing which came out at us, the sites that’s appeared to be doing better had a picture of a team of people, not just the real estate agent who’s site it was. This may seem extremely strange at first, but if you think about human logic it isn’t as strange as it seems.

Most of us start to think about the fact, if the agent is out at least I’m going to be able to speak with someone else, at the end of the day what we all want is a response, and even in this day of the internet and emails, we still need that human touch. So we have come to the conclusion that in people industries, people do in fact still buy people. So put up a picture of your team and let your clients know that you are not a one man show, but have the complete backing of a team of professionals behind you who can help with their needs.