The debate about SEO Tools and their usefulness will run forever. Do they have a place in SEO and internet marketing? Do they break search engine guidelines? Do they even perform tasks that help and return useful information? Do they generate SPAM?

The answers to these questions depend on how you use them.

Some of the tools out there today do enable you to optimize your site, but they are not a replacement for having an understanding of what it is you are trying to achieve in the first place.

Many of the tools will analyze your site and point you in the right direction, but internet marketing needs the human touch as well. It requires that you make your site friendly and useful to the visitor, not just a highly optimized page that’s gets high rankings and everyone that then visits you can’t wait to leave.

Some of the tools out there are very good at allowing you to do off page optimization like articles and link building, but again remember that awful word SPAM.

Some of the tools that assist with article submissions and directory submissions are a blessing and I have no problem with a tool that takes me from one site to another and preloading my log in information and some key details while allowing me to fine tune my listing or article submission making them all personal and friendly and in the right category. These tools assist with a manual task but are not fully automated.

So in summary yes, they do have a place, if you know how to use them, what you need to do if you didn’t have them, and you don’t SPAM ……